Tinder
Student Work for Competition
AAF NSAC 2021, District 2 - 1st Place
Getting 18 and 19-year-olds to take advantage of the freedom, possibilities and potential surrounding this age range by using Tinder as a vessel to have spontaneous adventures and good times.
The world is their playground, and Tinder is the PlayHouse that makes it all possible.
There are two sections to this campaign, the first aiming to get users in the mindset and attitude that makes them ready to take on new experiences. The second is a PlayList with a list of adventures and ideas to get matches out into their playground.
Copywriting Team
Outdoor
Digital Video/Over the Top
Social and Online Display
The PlayList
A list is ten activities that refresh every two weeks, encouraging users to get out into the world and try things they might not normally do. Users can participate to earn badges for their Tinder profile, be featured on social media, or just to kick it with a new match.
Social Promoting PlayList
Over the Top promoting PlayList
